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Interpretation Strategies—decoding and illustrating the specialness of place

In the heritage world, interpretation is an interactive communication process—essentially storytelling—by which the cultural significance of a place or item is revealed to visitors and users to enrich their understanding and appreciation of the historic environment.


From crumbling industrial complexes to vernacular streetscapes and cherished community sites, all places are capable of being brought to life through interpretation. Well conceptualised interpretation supports conservation, contributes to design excellence and endows heritage sites with impact and meaning.


Touring the Past prides itself on interpretive innovation. We construct inventive, provocative, yet achievable Interpretation Strategies that resonate with communities and activate place-making potential.

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Heritage Interpretation

Interpretative Plans & Content Development—the nuts-and-bolts of interpretation

At Touring the Past, we believe that interpretation should be about people and ideas rather than the newest technological fad. Yet we are also aware that 'the medium can be the message'. The crafting of powerful thematic messages must work in tandem with good design if they are to permeate and engage the imagination.


We work in-house or in partnership with multi-disciplinary designers and fabricators to craft content and products that create experiences, stimulate conservations across culture and generations and hone a distinctive sense of place.

Sometimes referred to as Interpretation Plans, this phase is all about fleshing out ideas via research-based interpretive writing and design to create the panels and signs, digital media, artwork, publications, tours, exhibitions and reconstructed historic elements that contribute to memorable visitor/user experiences of heritage sites.

Popular Insights on Heritage Interpretation

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