HERITAGE INSIGHTS

Marketing is no longer about the stuff you make but about the stories you tell - Seth Godin, marketing expert Touring the Past...

A historical assessment is not ‘background’ filler. It explains why a place matters, how significance is expressed, and what that means for change. Thin history invites delays and misunderstanding. Strong research, tested against the physical evidence, clarifies what truly matters and where flexibility exists.

'... there is a certain picturesqueness and old-fashionedness about Sydney, which brings back pleasant memories of Old England, after the monotonous perfection of Melbourne and Adelaide.' Richard Twopeny, Town Life in Australia , 1883. Until comparatively recently, reference to the ‘picturesque’ was a regular refrain in discussions of Australian architecture. The word has never really gone away. It is now everyday currency in heritage circles (and, with a bit less restraint